New York, USA – Frederique Constant and Gwyneth Paltrow joined together for an exclusive event to launch the brand’s new Horological Smartwatch Collection, including a new version for Ladies under the theme “Move More for Charity”.

This Wednesday, Frederique Constant is proud to unveil World Premiere Horological Smartwatch for ladies. Specially developed for women, this Smartwatch is first smaller and more sophisticated Smartwatch in the world displaying smartwatch functions by hands and vibration. Main features are ACTIVITY, SLEEP, CALL and MESSAGE NOTIFICATIONS. Frederique Constant encourages women to Move More, Sleep Better, Improve.

In early 2016 Frederique Constant partnered with Academy Award-winning actress and philanthropist, Gwyneth Paltrow, as its new Global Charity Brand Ambassador. As part of the campaign, Gwyneth chose to align with the charity organization, DonorsChoose.org, involved in supporting education for children, making it easy for anyone to help a classroom in need, whether it is through books, school supplies or funding field trips.

The Event

This Wednesday, Frederique Constant and Gwyneth Paltrow invited young students from the DonorsChoose.org program to attend a private fitness class hosted by the actress along with celebrity fitness trainer, Tracy Anderson. Held at the exclusive new venue Spring Studios, in New York City, the class was a high energy moment where Aletta Stas-Bax and Gwyneth Paltrow encouraged guests to join with them in the “1’000 Steps Challenge” in support of DonorsChoose.org. The challenge implied completing 1,000 steps under 10 minutes for a special donation to be made to the DonorsChoose.org organization. During the challenge, Gwyneth wore the new Frederique Constant Horological Smartwatch for Ladies connected to a large video screen to display the watch’s key functions and the actress’s real-time fitness activity details.

Gwyneth Paltrow says, “Frederique Constant is a company that inspires me because it creates high quality watches but also gives back to the community. I really responded to the values of the brand.”

The set objective was joyfully achieved and as a result Frederique Constant was honored to contribute a donation of $50,000 to the DonorsChoose.org organization, specifically towards their movement and sports programs throughout public schools.

Peter Stas, CEO of Frederique Constant says, “We are very happy to support DonorsChoose.org. Children are our future and we want to give them a chance to develop themselves to their maximum potential. Investment in education is essential for humanity’s future and fitness is key to a healthy overall lifestyle.”

NEW YORK, NY – NOVEMBER 02: Actress Gwyneth Paltrow attends the Frederique Constant Horological Smartwatch launch event at Spring Studios on November 2, 2016 in New York City. (Photo by D Dipasupil/Getty Images for Frederique Constant) *** Local Caption *** Gwyneth Paltrow

Following the exclusive class, and keeping with the theme, an evening cocktail was organized to welcome over 150 guests, among many VIP’s of New York, key members of the press and Frederique Constant’s longtime loyal customers. During the cocktail, the official donation of $50,000 was awarded to Charles Best, CEO of DonorsChoose.org by both, CEO of Frederique Constant, Peter Stas, and Gwyneth Paltrow.

“We are so grateful for the support of Frederique Constant and Gwyneth Paltrow, which brings extra attention to the needs that teachers are sharing with DonorsChoose.org,” said Charles Best, founder of DonorsChoose.org. “With their help, so many more classrooms will have materials to bring learning to life for students across the United States.”