LUXURY WATCHES

The concept of the Patek Philippe ‘Generations’ campaign based on the slogan “Begin Your Own Tradition” is centered on the universal emotion of a father and son relationships. Our visuals show fathers introducing their sons to the world of Patek Philippe.

The ladies campaign uses the strap-line: “Something truly precious holds its beauty forever”. The campaign draws a parallel between the timeless beauty and value of a Patek Philippe watch with the enduring value and profound beauty of something truly precious.

The concept of the Patek Philippe ‘Generations’ campaign based on the slogan “Begin Your Own Tradition” is centered on the universal emotion of a father and son relationships. Our visuals show fathers introducing their sons to the world of Patek Philippe.

The ladies campaign uses the strap-line: “Something truly precious holds its beauty forever”. The campaign draws a parallel between the timeless beauty and value of a Patek Philippe watch with the enduring value and profound beauty of something truly precious.

FEATURED COLLECTION

NEW MODELS 2019

In keeping with its Baselworld tradition, Patek Philippe is unveiling a selection of 15 debuts – 10 new watches for men, 5 for ladies – that enrich the manufacture’s current collection in a coherent and balanced presentation on the occasion of the industry’s annual rendezvous.