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Design: the cornerstone in the creative process [Video]

Piaget has the rare privilege of controlling the entire production process from its two watchmaking Manufactures for its watches, from the initial design to the final finishes, from the movements to the cases and even the gold bracelets. In the heart of the Swiss Jura mountains surrounding Neuchâtel along with the calm and tranquility of a countryside that is a sanctuary of authentic timekeeping traditions, the Piaget Manufacture at La Côte-aux-Fées is dedicated to the design and production of exceptional watch movements. Research and development, production, assembly and adjustment are all activities that benefit from the peaceful serenity of the location.

The Manufacture that opened in 2001 at Plan-les-Ouates, at the gates of Geneva, is dedicated to a watch’s visible components, and is a showcase for a watchmaking creativity that has few rivals. The production of all watch cases made exclusively of precious metals, the casing of the watches, the gem-setting and quality control operations are all carried out at Plan-les-Ouates. By bringing together over 40 specialized crafts under these two roofs, Piaget has equipped itself to carry the very boldest concepts to fruition, while at the same time maintaining full control over the exacting standards of quality it sets for its watches.

Project Detail
Date:
December 12, 2012