Since the company was founded in 1839, Patek Philippe has devoted much attention to its feminine clientele. With its pocket and pendant watches, lavishly decorated with refined artisanal techniques, the brand won the hearts of sophisticated female customers, among them Queen Victoria who had purchased a timepiece in blue enamel in 1851. The manufacture also leveraged its creative skills with a host of complicated ladies’ watches, including precious minute repeaters. In 1868, Patek Philippe crafted the first Swiss-made wristwatch for a Hungarian countess. The manufacture’s first strikework wristwatch in 1916 was a ladies’ timepiece with a five-minute repeater. A growing demand for wristwatches during the art deco epoch gave the brand an opportunity to demonstrate its affinity with female tastes by crafting countless models with different shapes and decorations.

In 1999, Patek Philippe responded to the expectations of a young, dynamic generation with the very feminine Twenty~4® that became resoundingly successful. Its unusual name reflects the fact that it was a perfect companion for any time of day or night. The manchette watch was endowed with a quartz movement (except the 2003 Haute Joaillerie model with a manually wound mechanical movement); it came in various stainless steel versions and in gold as well. The manufacture also anticipated the growing interest among women in mechanical timepieces by developing various complicated mechanical ladies’ watches such as the moon-phase model or the Ladies First Chronograph (2009). This selection was enriched with the Annual Calendar for ladies, the grand complications such as the Ladies First Minute Repeater, Calatrava watches in jewelry and Haute Joaillerie versions as well as the feminine interpretations of the manufacture’s casually elegant classics – the Nautilus Dames and the Aquanaut Luce.

Patek Philippe is reinforcing its position in the growing segment of mechanical ladies’ watches and now presents a new self-winding wristwatch: the Twenty~4 Automatic. It is a timepiece for modern, self-confident women with taste who are decision-makers and pursue active lifestyles. With its sleek elegance, it is a watch for any time of day, complementing every facet of daily life (work, family, private and social engagements, leisure). It perfectly matches the entire spectrum of a lady’s wardrobe – from outdoor outfits to evening gowns.

The watch focuses on the woman who consummately handles latest-generation technology but prefers a mechanical timepiece on her wrist, one that represents a grand tradition of quality and the lasting value of an artistically crafted masterpiece. The caliber 324 S C was Patek Philippe’s choice as the heart of the new feminine model. This self-winding movement with a Spiromax® balance spring in Silinvar® is a gem of precision and dependability. It is crafted to the strict standards of the Patek Philippe Seal and exhibits elaborate manual finissage (such as chamfered and polished edges and Geneva striping) that can be admired through the sapphire-crystal case back. Launched in Milan during a major international event on October 10 and 11, 2018, the Twenty~4 Automatic is supported by a dedicated advertising campaign with an extensive presence in digital channels.

The Twenty~4 Automatic is available in five versions: two in steel with diamond-set bezels, two in rose gold with diamond-set bezels, and one in rose gold with diamonds set in the bezel, the bracelet, and the crown. The “Dentelle” (lacework style) gemsetting technique produces two-row configurations of offset precious stones that highlight their radiance. All diamonds – immaculately cut flawless Top Wesselton grade – comply with the directives of the Patek Philippe Seal and are set to the most exacting jewelers’ standards.