(LOS ANGELES – March 2, 2018) – Piaget kicked off the awards weekend with a festive cocktail party at the Chateau Marmont penthouse to celebrate its eleventh year supporting independent film and the arts, in partnership with The Art of Elysium. Michael B. Jordan, Piaget’s US brand ambassador and star of the blockbuster hit, “Black Panther,” flew in especially for the affair wearing his Piaget Altiplano gem-set timepiece in 18-carat white gold featuring a total of 577 baguette and brilliant-cut diamonds.
Also in attendance was friend of the brand, Elizabeth Olsen, who looked effortlessly chic in a Piaget Possession pendant and bangle in 18-carat white gold set with diamonds. Other attendees included Gabrielle Union, Ali Larter, Eva de Dominici and model Karolina Kurkova.
For the evening, the Maison brought to life Piaget’s colorful Sunny Side of Life philosophy with a curated art selection on display provided by The Art of Elysium. Piaget also showcased pieces from the Extremely Piaget collection, featuring radiant gold jewelry, as well as one-of-a-kind jewelry from the Sunlight Journey and Sunny Side of Life collections. Despite the recent rain, guests were able to enjoy the breathtaking views of Los Angeles, while DJ Daisy O’Dell provided an upbeat soundtrack for the evening.