Chopard celebrates the grand opening of the Brickell City Centre boutique with supermodels Adriana Lima, Petra Nemcova and Karolina Kurkova


Chopard celebrates the grand opening of the Brickell City Centre boutique with supermodels Adriana Lima, Petra Nemcova and Karolina Kurkova

December 5, 2017 – Miami, FL – Chopard, the Swiss Maison synonymous with red carpet glamour and renowned for its exceptional Haute Horlogerie, inaugurated its new boutique in Brickell City Centre yesterday.  Chopard Co-President and Artistic Director Caroline Scheufele celebrated the opening with supermodels Adriana Lima, Petra Nemcova and Karolina Kurkova.  This marks the second location in the Miami area for the independent Swiss jewelry and timepiece House which, over the past 157 years, has become celebrated for its modern designs, exceptional craftsmanship, and commitment to sustainable luxury.

Adriana Lima, Karolina Kurkova, Petra Nemcova and Caroline Scheufele (Photo Credit - Dennis Leupold

“Miami has become an epicenter for luxury, an international hotspot that mixes cultures, design and inspiration. These characteristics have created a unique marketplace and an expanding shopping matrix,” says Caroline Scheufele, Co-President and Creative Director of Chopard. “This is why Chopard has decided to open another boutique in the Miami area in addition to our Bal Harbour location.  We look forward to welcoming friends of the Maison from around the globe into the stunning universe of Chopard at our new home in Brickell City Centre.”

Gabriel Macht (Photo Credit - Dennis Leupold) 1

At 1,200 square feet, the boutique is the perfect jewel box to showcase the Maison’s creative jewelry and timepiece collections. In the main salon with its private viewing room, unique High Jewelry creations play amongst the iconic Happy Diamonds, Imperiale, L’Heure du Diamant, and Rihanna ♥ Chopard collections.  This space expresses the timeless vision of Ms. Scheufele. The rooms artfully reflect the warm, gracious atmosphere of her living room with light wood floors and wall paneling, sumptuous fabrics, and furnishings that will have you feeling at home.

Adriana Lima (Photo Credit - Dennis Leupold) 2

An exclusive gentlemen’s area is defined by rich shades of graphite leather complimented by pale grey wood and accented with a marble topped bar.  In this masculine space, Haute Horlogerie mixes with the world of racing and classic automobiles through Chopard’s technically sophisticated L.U.C, Mille Miglia, Grand Prix de Monaco Historique and Superfast collections.  Each timepiece is developed with the same passion for excellence, drive for innovation, and expert craftsmanship that originally sparked watchmaker Louis-Ulysse Chopard to establish the brand in 1860.

The new boutique in the heart of Brickell officially welcomed clients in August 2017, and Chopard will celebrate its grand opening in December 2017.

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