Rome, June 14th – Yesterday, Piaget marked the launch of Sunlight Journey by hosting a gala dinner on set at Cinecittà, the legendary film studios in Rome. To celebrate the glamour and radiance of a new high jewellery collection inspired by the different moods the sun creates from dawn until dusk, Piaget transformed the set for one night only into an immersive “Sunlight Journey” experience that captured the sun-filled magic of the Piaget lifestyle. Piaget’s newest collection draws inspiration from the scenic beauty of the Amalfi Coast – a land of fire, volcanoes, blue sees and textured landscapes all bathed in magnificent

Piaget’s newest collection draws inspiration from the scenic beauty of the Amalfi Coast – a land of fire, volcanoes, blue sees and textured landscapes all bathed in magnificent light, and a Mediterranean destination of choice for the Piaget society. At each time of the day from sunrise to sunset, the light evolves to create unique moods captured with unbridled creativity through the dazzling colours of exceptional gems such as blue sapphires and yellow diamonds. Style icon and face of the collection Piaget Possession, Olivia Palermo and husband Johannes Huebl, actors Juliette Binoche and Claudia Cardinale, , and models Barbara Palvin, Coco Rocha, Shanina Shaik and Cheyenne Tozzi were among the guests to join Piaget CEO

ROME, ITALY – JUNE 13: A general view of Piaget Sunlight Journey Collection Launch on June 13, 2017 in Rome, Italy. (Photo by Venturelli/Getty Images)

Style icon and face of the collection Piaget Possession, Olivia Palermo and husband Johannes Huebl, actors Juliette Binoche and Claudia Cardinale, , and models Barbara Palvin, Coco Rocha, Shanina Shaik and Cheyenne Tozzi were among the guests to join Piaget CEO Chabi Nouri for the presentation of the new creations, discovering different experiences and surprises as the evening unfolded. On arrival, they enjoyed cocktails in a space reminiscent of the backstage area of a movie set. In the studios where many iconic and award-winning films were filmed including La Dolce Vita, guests were invited to step into different sets to the soundtrack of famous movies and be part of their own movie adventure.

ROME, ITALY – JUNE 13: Models attend Piaget Sunlight Journey Collection Launch on June 13, 2017 in Rome, Italy. (Photo by Venturelli/Getty Images)

Behind wood panels, a dinner area was revealed, staged like a romantic Italian village piazza with a canopy of bright bougainvillea suspended above. Surrounded by this Mediterranean sun-lit décor, guests enjoyed a meal by two-star Michelin chef GENNARO ESPOSITO. During the final chapter of the evening in the after-party area, international star ALOE BLACC serenaded the audience with his soulful music before guests danced the night away to the beats of DJ Florian Sailer.