Bulgari Announces Lily Aldridge As The New Brand Ambassador


Bulgari Announces Lily Aldridge As The New Brand Ambassador

The announcement was made yeterday at a press conference at the Bulgari 5th Ave store by Daniel Paltridge, President of Bulgari North America and Stephane Gerchel, International Director of Communications, in a special ceremony during New York’s Fashion Week.

NEW YORK, NY - SEPTEMBER 12: (L-R) International Communication Director at Bulgari Stephane Gerschel, model Lily Aldridge, and President, North America at Bulgari Daniel Paltridge attend the Bulgari 2016/2017 International Campaign Muse announcement on September 12, 2016 in New York City.  (Photo by Craig Barritt/Getty Images for Bulgari)

NEW YORK, NY – SEPTEMBER 12: (L-R) International Communication Director at Bulgari Stephane Gerschel, model Lily Aldridge, and President, North America at Bulgari Daniel Paltridge attend the Bulgari 2016/2017 International Campaign Muse announcement on September 12, 2016 in New York City. (Photo by Craig Barritt/Getty Images for Bulgari)

Lily Aldridge embodies Bulgari’s ultimate muse, a sun-kissed Mediterranean Renaissance beauty who is able to convey the bold sensuality of the new LARGER THAN LIFE campaign.  Captured by legendary photographer Mario Testino, Lily’s audacious attitude reflects the LARGER THAN LIFE charisma of Bulgari.

NEW YORK, NY - SEPTEMBER 12: Models Xenia Tchoumi (L) and Lily Aldridge attend the Bulgari 2016/2017 International Campaign Muse announcement on September 12, 2016 in New York City.  (Photo by Craig Barritt/Getty Images for Bulgari)

NEW YORK, NY – SEPTEMBER 12: Models Xenia Tchoumi (L) and Lily Aldridge attend the Bulgari 2016/2017 International Campaign Muse announcement on September 12, 2016 in New York City. (Photo by Craig Barritt/Getty Images for Bulgari)