June 29, 2016 – Gucci is pleased to announce that renowned Chinese singer and actress, Chris Lee, is its new ambassador for timepieces and jewelry in Asia.
The choice of Chris Lee comes naturally as her unique personal style is in absolute harmony with Creative Director Alessandro Michele’s philosophy of self-expression.
Chris Lee says: “I have been captivated by Alessandro Michele’s collections since he became Creative Director, as they are so original and so joyful. I am very excited to be part of this new chapter for Gucci.”
In her new role, Chris Lee has been shot by photographer Colin Dodgson wearing items from the House’s timepieces and jewelry collections. For watches, the GG2570, which is named in homage to Gucci Creative Director Alessandro Michele’s lucky number, 25, and Gucci’s hallmark decade, the 70s. In another image, Chris wears the G-Timeless automatic, which features an eclectic mix of decorative bees, a heart and stars on the dial, combining the vibrant, striking creativity of the House with the tradition of Swiss fine watchmaking.
For jewelry, Chris Lee wears pieces from the Icon Fine Jewellery collection. The selection includes rings, bangles and a matching pendant chain necklace in 18kt pink gold and white enamel. In a refreshing update to this iconic collection, small flower and leaf motifs have been added to Icon’s engraved ‘G’ motif, as an eclectic detail.
The campaign will break across Asia beginning mid-July.