Calgary, Alta. (March 14, 2016) – Alpina Watches joins the Alpine Canada Alpin (ACA) family at the 2016 Sport Chek Canadian Championships where athletes will vie for the title of National Champion. ACA is proud to welcome Alpina Watches as the Official Watch of the Canadian Championships for this exciting event, which is a culmination of celebration for the season and an opportunity for Canada’s next generation of ski racers to shine.

ACA CEO, Mark Rubinstein, stated: “In a Sport where time measures ultimate success, Alpine Canada is delighted to welcome Alpina Watches to the ACA Family.  Recognized within the international ski racing world as a leading sport and timepiece brand, Alpina will be worn proudly by ACA Athletes as they step onto the podium”

Alpina Watches will look to profile their brand throughout the Championships from strategic onsite event visibility to one-to-one targeted consumer engagement. Competing athletes will also have the chance to win Alpina Watches throughout the Championships, based on their performances during the races.

Alpina Watches CEO, Guido Benedini, adds: “Alpina was born in the Swiss mountains and for more than a century has promoted alpine sports, and a respect for the alpine environment. We are therefore proud to team up with ACA in supporting Canadian ski racing and its athletes, who are the best ambassadors for sportsmanship and love of the mountains.”

The partnership between Alpina Watches and ACA brings a level of sophistication and luxury to the event, as well as high valued prizing for deserving athletes who push the limits to achieve success.

The 2016 Sport Chek Canadian Championships kick off on March 22 and run through March 29 at Whistler Blackcomb Mountain.