LOS ANGELES ? The Golden Globe Awards will have the patina of Hollywood glamour ? just a bit more low-key than usual.
From red-carpet fashions to parties and swag suites, the economic meltdown is intruding on the 66th annual show, which returns to NBC at 8 p.m. Sunday after being canceled last year because of the writers? strike.
An estimated 20 million viewers could tune in to see what stars such as Angelina Jolie, Kate Winslet and Pen?lope Cruz will wear, and designers still hope the placements will result in increased awareness and sales. To that end, don?t expect to see everyone in plain black dresses because Wall Street is in mourning.
?My instinct is always escapism,? said Rachel Zoe, who is styling best actress nominee Anne Hathaway and presenter Cameron Diaz. ?Red-carpet and awards shows to me are not pretentious. It?s an escape from reality….[In the] recession, everyone?s getting hit. People look to Hollywood for an escape. People need an escape, life is tough enough.?
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A Lower-Key Golden Globes – Media News – WWD.com