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Montblanc banks on its iconic models – Collection – Passion – Fondation de la Haute Horlogerie
Posted by: admin In: MontBlanc
If 2008 was a vital exercise for Montblanc in establishing the brand?s credibility in the Fine Watch segment, the coming twelve months will be devoted to confirming its status with new and exceptional models. In five short years, the brand has already imposed its style with the Rieussec and Villeret ranges.
“Fine Watchmaking makes for a beautiful story at our brand,” says Hamdi Chatti, Managing Director for Watches and Jewellery at Montblanc, at the SIHH 2009. “At first we strove to develop products that would form an instinctive bridge with writing, a theme we quite naturally named “writing time.” We then had the good fortune to meet a collector who showed and later sold us an original Nicolas Rieussec piece. This was an epiphany for us. The year was 2003.
From that point on, we worked relentlessly to create a timepiece that would pay tribute to the inventor of the chronograph. This was really where the development of our proprietary movement began, in perfect correlation with our leitmotiv of uniting writing and the measurement of time.”
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Montblanc banks on its iconic models – Collection – Passion – Fondation de la Haute Horlogerie
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