Today is not a great time to be in the men’s jewelry business. Or you’d think that, anyway, what with the belt-tightening, the priority shifting, the bottom-line watching, and all the rest of the gloom and doom that might give a sober man pause before purchasing another watch or a new pair of cuff links. So how is it that Evan Yurman, the 26-year-old designer of men’s jewelry at David Yurman and the son of the famous jeweler, has seen his business grow by double digits?
Let’s start with how he got into the business, which wasn’t part of some dynastic succession plan but rather the unplanned result of a swing through upstate New York in 2002. “On a walk in the woods in Piermont,” Yurman says, “I ran into a blacksmith near his house, and he had this amazing handmade knife. We got to talking and eventually he invited me to learn how to forge a knife. ‘But,’ the blacksmith said, ‘before you learn how to make a knife, you need to make 200 coat hooks, because everything you need to know about making knives is in one of those hooks.’ So I spent the next eight months with him making coat hooks. And sometimes I just felt like making a really, really nice one, and I would spend half an hour banging away and perfecting it, but the blacksmith was against that. He didn’t like perfecting things.”
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Evan Yurman Profile – Bio of Evan Yurman – Esquire