
Montblanc certainly knows how to throw a party. Last Nov. 7, 3,500 guests gathered to celebrate the launch of Montblanc?s Star Nicolas Rieussec Monopusher Chronograph at the Beijing National Stadium, making it the first ever luxury brand to use the stadium after the Beijing Olympics.
The experience was unforgettable. The stadium was bedecked with lights and you could see it a mile away. Special guests went through time at the ?Journey Room,? where they met Leonardo DaVinci, Alexander the Great and King Louis XIV.
The time capsule showcased milestones in timekeeping, from the sundial of ancient Egypt to the Chinese water clock of the Song Dynasty (420-479 AD) and Louis XIV?s mechanical clock. A
backdrop of paintings inspired by the Renaissance period, specifically Michelangelo?s Sistine Chapel, filled the room. It took three months and 60 workers and painters from all over China and Hong Kong to prepare the exhibit, while 300 people set them up for the event.
From the journey room, guests were led to an auditorium, which was converted into an exclusive lounge, bar and theater. Huge, round screens around the party room were suspended on the ceiling showing images of the performers inside and the VIPs walking the red carpet. Even the food and drinks were tailored for the event: the Montblanc star embellished the containers for appetizers, shot glasses and the servers? uniforms. To add to the experience, a rock opera called Soulmaker was specifically written for the event as the culminating performance.
The detailed interior design of the Rieussec watch and Montblanc?s factory in Le Locle, Switzerland, served as the inspiration for the musical stage. About 50 actors, dancers and musicians ? including Australian rock star MiG Ayesa who played the lead ? performed in the opera. Every detail was marked with Montblanc?s philosophy of high quality and elegance.
?Despite a relatively short period of time in watchmaking, we have always been very determined to reach the pinnacle, as we have in the writing instruments industry,? explained Lutz Bethge, Montblanc International CEO, in an exclusive STAR interview. ?Montblanc is always determined as a manufacturer, as a craftsman. If we start something, we intend to be an expert and excel in that area. That is why we took over a 150-year-old workshop two years ago to manufacture our timepieces,? Bethge added.
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Philippine STAR Lifestyle Exclusive: Montblanc’s journey through time | The Philippine Star >> Lifestyle Features >> Fashion and Beauty