We are delighted to announce that once again in 2014, we will be joining forces with globally renowned actress and model, Ms Inès Sastre, and that together we will be fighting the scourge of heart disease, particularly in women and children, through our support to the World Heart Federation (WHF). Inès will once again be Frédérique Constant’s Female Charity Ambassador, a role she so graciously and effectively filled in 2013.

This will be the second consecutive year that Frédérique Constant will be honoured to support the WHF’s “Hearts of Children” campaign. This year, our support takes the form of a US $75,000 donation to the WHF, in addition to the design and creation of a new Ladies Automatic “World Heart Federation” collection of watches. Four new watches, each uniquely beautiful Rose gold, diamonds and mother of pearl catch the eye. These are the central features of the four new models in the 2014 Ladies Automatic “World Heart Federation” collection. Two of the watches in this new collection are powered by the accurate and reliable FC-303 calibre movement, and the two others by the FC-310, both featuring 26 jewels, automatic winding and a 38 hours of power reserve.

The rose gold plated rotor is decorated with the World Heart Federation logo and beautiful sunray bridges, as well as the delicately engraved “Hearts of Children.” The bezel of each model is set with 48 sparkling diamonds, totalling 0.74 carat. Even more diamonds are used as indexes, set on a vanilla dial with a guilloché World Heart Federation logo at its centre, and surrounded by a delicate mother of pearl on the outer ring.

The case diameter is 34 mm, and with a depth of just 9.9 mm, this watch will sit comfortably on the most feminine of wrists. Each model offers hours, minutes and seconds functions. In addition, on the FC-303 models, the date is also displayed at 6 o’clock. All have a sapphire crystal see-through case back, and are water resistant to 60 meters. Finally, each watch will come with a dazzling metal bracelet – either rose gold plated or bi-coloured stainless steel and rose gold plated – with butterfly folding buckle, and all models will be presented in a uniquely designed, WHF heart-shaped gift box. Two of the new models, the FC-310WHF2PD2B3 and the FC-310WHF2PD4B3, also feature Frederique Constant’s signature Double Heart Beat opening at the 12 o’clock position.

The battle against heart disease rages on

Women and children are the two most vulnerable sectors of society when it comes to cardiovascular diseases (CVD) such as heart attacks and strokes. Heart diseases, which actually takes hold during childhood and manifests itself in adulthood, is the number one killer in the world, robbing families, both rich and poor, of something they can never get back…precious time together. Incredibly, CVD kills one person every two seconds.

Now, in 2014, Frédérique Constant looks ahead with hope and determination. We are very excited about joining forces again this year with Inès Sastre and the World Heart Foundation, to raise awareness of CVD and to educate the most vulnerable members of our society on how they can help prevent heart disease.